Sales promotion and personal selling

"Sales promotion: is marketing communication activities, other than advertising, personal selling, and public relations." "Personal selling: is a purchase situation involving a personal, paid for communication between people in an attempt to influence each other."
Nike's work mainly is on the position of their location. They manufacture in countries that will work for low wage leaving them with more profit than if they were to manufacture in Ireland or America. Sales promotion goes in with Advertising which is a separated post but basically Nike advertise by putting a big time pro sportman using a Nike product making you think if you use the product you'll become as good as they are.
Becoming fit is the turn of the generation and Nike exploist this by using phases like "Find your greatness." They ask and answer question that interest the public and put this idea into their heads.

Nike Presents: Just Do It -- Possibilities

All credit goes to "Nike" youtube channel for this video. I take no credit in the makings of this.

Advertising

Since 1978. Nike has been the superior Atlethic sportwear and sportgear brand. In the end of the 80's, Nike where stuck. Askling themselves questions like where do we go from here? Nike thought of the idea "Find your greatness". What comes to mimnd when you read find your greatness is victory, greatness and achievement. Finding your greatness is buying Nike products in other words. Wear Nike and you'll win. Nike love to use professionals in their advertisments. Why? Recently they placed Wayne Ronney, Manchester United superstar for the past 5 year years to advertisment football boots. I thought about this and i think Nike, by advertising football boots on a pro are aiming to make you think you'll become as good as Wayne Ronney if buy these boots. Trust is, you won't. Wayne Ronney is a pro because he trains extremely hard, not because he wears Nike boots.

History & heriatage

The two men who founded this large corporation are Bill Bowerman and Phil Night. Some say they redefined the athletic footwear industry. These two men, started from the bottom, one a sports coach and the other a long distance runner from Portland. As you can tell, the interest was there from the beginning. With contacts to Japan and the ideas of new sports footwear is two main functions that made Nike. Their trick was to make a footwear else out there. With the sudden death of Bill, the company was shocked, as he was known as the "soul of Nike". Pardon the pun. With the lift of Michael Jordan and the swoosh campaign, they were back on track again. They continue sponsoring throughout the 90's and continuing to do so to this day.

Manufacting

Everyone is familiar with Nike as a top of its class sports brand founded in the USA. Know products such as Nike pro, Air jordans and many more and phases like "just do it" and "swoosh". But behind all the money and fame, what is the truth about Nike?
Not many of you may know this but Nike have been accused of child labour in producing goods. Such as soccar balls in Pakistan. A soccar ball costing less than €2 to produce the profit margin would be big.

Introduction

Hey my name is Stephen May and this is my blog about the nike.